Large email marketers are in the business of high volume email marketing. This is a natural progression just as in other forms of business when a business reaches a point where it has to scale up support operations. Every online business that has a good product to sell has to be ready for this. This does pose some challenges, however. There are very few cases of a good marketer on the internet being able to scale up slowly. A good product will sometimes elicit such a massive response that you would have to scale up your operations to such a level that you might find it difficult to get your infrastructure and resources to keep up. In email marketing, there is an additional challenge that you have to face after your infrastructure to deal with high volumes is in place. This is the challenge of dealing with the consequence if sending high volumes of email. Most entities could end up with spammer tag if there is no structure or thought put into spamming practices.
Spam detection is done by spam filters. These are software that uses complex mathematics to find patterns in the mails that a user marks as spam. This means that the software actually learns from the user how to identify spam. There are also some preset values that the coding of this software comes equipped with. Large email marketers have to first understand how these software work and before starting high volume email marketing.
Content is the first thing that you have to be careful about when sending emails. When you look at your own email inbox, you can tell which mails are obviously spam because of the way that the content is framed. The governing rule for proper content is to not use the same words or set of words continuously in an email.
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