Cutting Costs On Trade Show Exhibits
Monday, October 12, 2009
For your trade show exhibits to be a resounding success you need to make as high a return as possible on the money, time and energy you put into them. So it makes sense to cut your costs as much as possible. However, trade show exhibitions can be expensive events, so let’s take a look at ways you can save money on your trade show displays to help you achieve those high returns.
Keep to the basics and don’t be tempted to waste money on fancy, customized add-ons. Your aim is to have an effective exhibit at the best possible price, and extras such as tall sign headers, portable displays, and counters can be extremely costly. You can create a professional-looking display stand without spending lots of money . And a simpler booth, apart from costing less, will keep potential customers’ attention focused on your products rather than on the actual display stand.
Unless required, it’s best not to rent exhibits from the exhibition management firm. Why?... Well, first of all because their rental charges tend to be on the high side, and secondly, they’ll probably have been used many times before and will look a little tired. On top of that, your choice could be limited. You want your booth to be exactly as you want it - not what the management firm offers.
Following on from point 2, don’t use the management firm’s graphics either, for the same reasons. You’ll probably pay high costs for rather low quality work, and they may not offer just what you’re looking for.
Do prepare everything well ahead of time. Leaving things to the last minute tends to result in extra expenses, not to mention the stress of wondering if you’re going to get everything ready on time. Preparing well in advance means you won’t be forced into paying high transportation costs for express shipping, nor large amounts for ordering signs and graphics at last-minute, rush prices.
Take your time before buying each of your exhibit items, aiming to make each serve more than one purpose. Carefully weigh up the pros and cons … Is it really necessary? Will it definitely add something to your display and impress customers? Keep a level head and don’t get carried away.
Buy wisely by shopping around and comparing prices carefully. Check to see if any offers are on, such as free shipping. Make it clear to sellers that you’re only prepared to pay the most competitive prices. Bargain with them, and see if you can get them to drop their prices or offer extras to tempt you.
Read any fine print to ensure there are no "hidden" charges, for these can bump the price up quite a bit. At the same time, make sure you actually receive all you’ve paid for, and that you’ve only ordered components you really need.
There’s no denying that brand new exhibits can be extremely costly. So why not consider good-condition, second-hand displays? Surf the internet to get an idea of what’s available and at what sort of price. Chances are you’ll find a few bargains, enabling you to put together terrific trade show exhibits at a fraction of the price of new ones.
In short, take your time, prepare well in advance, shop around and keep it simple. By cutting costs on trade show exhibits, you'll have a more profitable event.