How to Remain Visible In an Overloaded Market
by Charen Smith
Wednesday, October 21, 2009
When you have a business, the last thing you would want to do is to get drowned in all the marketing blitz and media fluff that is overloading the consumers every minute and every second. With so many marketing messages out there, you can’t help but wonder how your marketing campaign such as your poster printing or print posters can remain visible. It becomes too easy for your target clients to miss your message among so many messages bombarding them regularly. Nevertheless, despite all efforts, you remain exactly what you’re afraid of – become invisible to your target market.
One of the means to make your ad visible is to make sure that you don’t blend in. Although there are standard specifications for every collateral, you have to create something different so you’ll stand out. It’s like looking for a needle in a haystack; it’s impossible to find it. But if that needle is in a different color, say, black or red, then you’re more than likely to see it despite the amount of hay involved.
First thing you need to do is to not waste your top space of your ad with the name or logo of your business. Yes, you do have to make yourself known to your target clients. But the real deal is that they just don’t care about you at this point. What they do care about are the benefits – what’s in it for them? Instead of trying to capture their interest with your classy name and logo, bring your benefits up front and use headlines to shout them out. A strong and powerful headline can always make a difference in getting their attention.
Second, instead of making a bullet list of what you have to offer, give your target clients reasons why you are different. Go one step further and provide a comparison of what you can do versus that of your competition. And make sure that you point out the things that you can offer that no one has ever offered yet.
Third and last, ensure that you have your contact information where your target audience can easily see them. Don’t put your phone number at the bottom of the page, and make sure that they know what you expect them to do next after reading your message. The easier it is for your target readers to know the next step, the faster it is for them to act accordingly.
With effective marketing such as your poster printing or print posters, you can surely have for your business a steady supply of clients which can therefore increase your profits and help you be at the top of your industry.